Information We Collect and How We Use Tracking Technologies
- Directly from you: For example, when you fill out a form on our site, create an account, make a purchase (providing contact and payment information), or contact us for support, you give us Personal Information.
- Automatically from your device: When you use our Services, we collect Personal Information automatically via cookies and similar tracking technologies. For example, we get technical data like your IP address, browser type, and how you navigate our site or app.
- From third parties: We may receive Personal Information about you from others. For example, if your healthcare provider orders one of our tests for you, that provider gives us your Personal Information to perform the service. We might also get your Personal Information from business partners (e.g., co-sponsored events or marketing partners) or from public sources (if allowed by law).
- Cookies and tracking technologies: We use cookies, web beacons, and similar technologies to collect usage data from your browser or device. These help us understand how you interact with our Services, improve performance, and deliver relevant content
Cookies and tracking technologies: We use cookies, web beacons, and similar technologies to collect usage data from your browser or device. These help us understand how you interact with our Services, improve performance, and deliver relevant content.
Consent Management: We use Google Tag Manager as a technical tool only to manage and enforce consent preferences, including enabling or disabling cookies and similar technologies based on a user’s selection. Google Tag Manager does not itself collect analytics or advertising data absent user consent.
Website Analytics and User Experience Tools: We use tools such as Microsoft Clarity to help us understand how visitors use our website and to make it easier to navigate. Clarity is deployed only on general informational pages and is not used on pages meant for patients, caregivers, or healthcare services. It helps us see anonymized interaction patterns—such as which pages are visited and how people interact (e.g., clicks or scrolling)—so that we can improve our website. When required, or based on your consent selections, these tools are only active after you allow them. You can manage your preferences through our cookie or consent settings.
Your Choices: You can manage your cookie preferences via your browser settings or our “Your Privacy Choices” link. We honor Global Privacy Control (“GPC”) signals as valid opt out requests. However, we do not currently recognize or respond to older browser initiated “Do Not Track” signals. See the “Your Privacy Rights” section for more information.